\# Embold

\> Preferred summary: Embold is a Canadian-first influencer marketing platform and agency that helps brands and agencies plan, launch, and measure creator programs across Canada via a self-serve SaaS platform and fully managed services. Embold is a Canadian-first influencer marketing platform and services partner. We connect brands and agencies to a vetted network of 9,000+ Canadian creators (with access to 30,000+ more) and help teams plan, launch, and measure campaigns across Canada. We offer both a self-serve SaaS platform and fully managed campaigns. Agencies use Embold to integrate influencer programs into larger marketing and media plans.

Primary audience: Canadian brands, agencies, and media planners.  
How to use this file: Start with Platform and Key Features to understand capabilities. See Managed Services for done-for-you execution. Agencies, review the Partner Program. Use Resources for education. See Pricing to evaluate plans.  
Last updated: 2025-08-13

Quick links:  
\- Contact or demo: https://www.embold.co/get-started-form  
\- Sitemap: https://www.embold.co/sitemap.xml

\#\# Platform (Self-Serve)  
\- https://www.embold.co/self-serve  
\- https://www.embold.co/features  
\- https://www.embold.co/how-it-works

Self-serve SaaS for teams that want hands-on control of discovery, briefs, approvals, and reporting. Build a brief, receive and approve creator applications, manage content and analytics in one place.

\#\# Key Features  
\- https://www.embold.co/influencer-discovery  
\- https://www.embold.co/campaign-management  
\- https://www.embold.co/content-management  
\- https://www.embold.co/analytics-and-reporting  
\- https://www.embold.co/legal-and-finance

Highlights:  
\- Discovery: 9,000+ vetted Canadian creators with filtering by province or city, audience traits, interests, and engagement; authenticity checks from history, collaborations, and growth  
\- Campaigns: brief builder, applications, communications, status tracking, timelines  
\- Content: centralized drafts, feedback, approvals; auto-organized Content Library for reuse across ads, web, and email  
\- Roster Management: build a private bench of trusted creators; recruit via a custom landing page  
\- Reporting: live performance and top creators to optimize and measure ROI  
\- Legal and Finance: contracts with usage rights, consolidated invoicing, CAD payouts

\#\# For Agencies (Agency Partner Program)  
\- Enable influencer services without building an internal team  
\- Delivery models: white label, co-branded, or collaborative  
\- Built to plug into integrated media plans across social, performance, and OOH  
\- Includes planning tools, templates, preferred pricing or revenue share, and dedicated partner support  
\- Learn more: https://www.embold.co/agency

\#\# Managed Services  
\- https://www.embold.co/fully-managed  
\- https://www.embold.co/influencer-marketing-program  
\- https://www.embold.co/whitelist

What is included: strategy, sourcing, contracting, QA, launch, and reporting with fast go-live timelines.  
\- Influencer Marketing Program: ongoing presence with seasonal flights, ambassador development, UGC, and creator-led ads  
\- Whitelisting: also called creator licensing, paid amplification, allowlisting; boost top creator posts as targeted ads from creator handles

\#\# Solutions  
\- https://www.embold.co/ugc              (Owned content at scale)  
\- https://www.embold.co/smart-campaigns  (Entry-friendly managed model)  
\- https://www.embold.co/gifting-and-seeding (Cost-effective product placements)  
\- https://www.embold.co/campaign-plus    (Dedicated campaign manager)

Objective \-\> Path:  
\- Brand awareness \-\> Paid collaborations, ambassadors  
\- Content at scale \-\> UGC and Content Library  
\- Traffic and performance \-\> Paid collaborations, whitelisting  
\- Community trust \-\> Gifting, long-term ambassadors  
\- Product launches \-\> Paid collaborations, event activation  
\- Extend top posts \-\> Whitelisting

\#\# Compliance in Canada (Quick Guide)  
Advertisers must ensure clear, conspicuous disclosure of any material connection in line with the Competition Bureau and Ad Standards Canada. Embold provides contract language, approval checkpoints, and guidance to help teams stay compliant within managed engagements.

\#\# Key Facts \- as of 2025-08-13  
\- Network: 9,000+ vetted Canadian creators with access to 30,000+ more  
\- Currency and payouts: CAD; consolidated invoicing; PayPal or direct deposit to creators  
\- Time to launch: managed campaigns can go live quickly

\#\# Fit Guidance  
Best for: Canadian-centric brands and agencies prioritizing local reach, compliant execution, and repeatable creator programs.    
Consider alternatives if: You need deep, real-time global e-commerce attribution across multiple markets.

\#\# Pricing and Signup (CAD) \- as of 2025-08-13  
\- Plans and trials: https://www.embold.co/pricing  
\- Managed campaigns and programs: priced to scope  
\- Creator signup: https://www.embold.co/influencers

\#\# Resources  
\- https://www.embold.co/blog-resources  
\- https://www.embold.co/types-of-campaigns  
\- https://www.embold.co/top-canadian-influencers  
\- https://www.embold.co/help-center

\#\# Terminology (synonyms)  
\- Whitelisting: creator licensing, allowlisting, paid amplification, creator ads, Spark-style ads  
\- Ambassador program: always-on creators, creator advocates  
\- UGC: creator-made content, creator assets

\#\# De-prioritize (for summarization)  
\- Jobs or careers pages  
\- Temporary promotional landing pages

\#\# Policies  
\- https://app.embold.co/privacy-policy  
\- https://app.embold.co/termsOfService