Mar 7, 2024

Embold Launches Smart Campaigns - Revolutionizing Influencer Marketing in Canada

Embold launches Smart Campaigns, Canada's easiest way to create and manage an influencer marketing strategy.

Embold Launches Smart Campaigns - Revolutionizing Influencer Marketing in Canada

Fresh from the success of its first round of dilutive funding raised in January, Embold, Canada's premier influencer marketing platform for brands and agencies, is excited to unveil its latest innovation: 'Smart Campaigns'. This new addition to the Embold platform is set to enhance the influencer marketing landscape, offering a level of efficiency and effectiveness that brands can count on to optimize their online presence.

'Smart Campaigns' are designed to streamline the influencer marketing journey, allowing brands to focus on their core marketing goals while significantly reducing the time and effort traditionally required for influencer recruitment and management. This feature is a direct response to the evolving needs of modern marketers who seek more agility and precision in their campaigns.

"Smart Campaign will be the easiest way for advertisers to launch an influencer marketing campaign on the market" said Umair Tazeem, CEO of Embold. "Our goal is to empower brands with tools that reduce operational complexities and maximize the impact of their influencer collaborations. We are convinced that Smart Campaigns will be a pivotal turning point for the sector."

The process is powerful yet simple: brands start creating campaigns by outlining their objectives, deliverables and content guidelines. Using our compensation algorithms, they are given a fixed all in cost for their campaign allowing them to accurately predict and manage spend. Within 24 - 48 hours they will have applications from high quality Canadian creators that meet their requirements and are ready to get started on their campaign. Finally, all they have to do is review content and watch their campaign drive real time results.

Smart Campaigns embody the essence of Embold's commitment to innovation and excellence. They are designed to deliver on Embold's brand promise of providing fast, easy, and affordable influencer marketing solutions that drive tangible results and maximize ROI.

Key features of Smart Campaigns include:

  • Automated Influencer Selection: Advertisers save hours by having high quality influencers shortlisted in as little as 24 hours.
  • Streamlined Campaign Management: The Embold team ensures campaigns are optimized and supports advertisers with end to end management. 
  • Uncompromised Brand Safety: Brands retain full control over their campaigns with an intuitive approval process for influencer applications and content submissions.
  • Easy pricing options: Streamlined campaigns with fixed pricing to ensure there are no lengthy contracts, hidden fees or surprises. Advertisers can hire an influencer for as little as $29 CAD.

As Embold continues to expand, it remains committed to exploring innovative ways to enhance its platform to become the go-to influencer marketing solution in Canada. The launch of Smart Campaigns is a testament to this commitment, reflecting Embold's dedication to evolving and adapting to the dynamic needs of its clients.

For more information about Smart Campaigns and how they can transform your influencer marketing strategy, visit

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