Sep 21, 2023

Embold Strengthens Canadian Market Presence with Strategic Executive Hires

Embold Hires Their First VP Sales and Sales Director

Embold Strengthens Canadian Market Presence with Strategic Executive Hires

Embold Strengthens Canadian Market Presence with Strategic Executive Hires

September 20, 2023 | Calgary, AB |

Embold, Canada's leading influencer marketing platform, is thrilled to announce the addition of two key hires aimed at accelerating the company's growth within the Canadian market. Shawn Downey joins the team as Vice President of Sales based in Calgary, while Sandra Mackechnie has been appointed as Sales Director in Toronto.

Shawn Downey, Vice President of Sales - Calgary, AB

A seasoned veteran in the sales arena, Shawn brings over 30 years of experience to Embold. Notably, he has a track record of leading a SaaS-based technology company to record advertising sales revenue en route to a successful IPO. His deep understanding of tech-based sales makes him a vital asset to Embold, particularly in driving sales for the company’s self-serve platform.

Sandra Mackechnie, Sales Director - Toronto, ON

Sandra joins Embold armed with a proven history of driving revenue through strong insights into deal negotiations and structures. With over 15 years of experience in the advertising industry and an expansive professional network, she is primed to broaden Embold's reach into new advertising circles. Sandra will be instrumental in scaling sales for Embold’s fully-managed services.

“At Embold, our mission is to simplify and automate the influencer marketing process for Canadian brands and agencies," said Umair Tazeem, CEO of Embold. "By bringing Shawn and Sandra on board, we're reinforcing our commitment to being the go-to influencer marketing solution in Canada. Their extensive experience and industry knowledge will be invaluable as we continue to expand our reach and offerings.”

Committed to Canadian Growth

The recent addition of seasoned sales leaders comes at a pivotal moment for the company, reinforcing its ambition to be the go-to influencer marketing platform in Canada. As a freemium platform with a comprehensive set of features, Embold is strategically positioning itself as the first choice for brands and agencies nationwide. With an existing client base that includes over 500 brands and a reach that extends to more than 235 million individuals via its curated network of 9,000+ high-engagement Canadian influencers, Embold is rapidly becoming a cornerstone in the Canadian marketing landscape.

About Embold

Embold is a Canadian influencer marketing platform, committed to making influencer marketing accessible for all advertisers. With a community of over 9,000 Canadian influencers, Embold facilitates genuine connections between advertisers and millions of Canadians. To learn more about Embold, visit

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