How Smart Campaigns Work

• Smart Campaigns help you launch an influencer marketing strategy on auto-pilot
• Create a campaign and let our team handle the rest while maintaining control over your campaign

Smart Campaigns are designed to streamline the influencer marketing journey, allowing brands to concentrate on achieving their goals while minimizing the time spent on influencer recruitment and management. With Smart Campaigns, brands can create their campaigns, specifying their target audience, deliverables, and objectives. From there, Embold takes the reins, handling the influencer selection and campaign management process. All that's left for brands to do is review and approve influencer applications and content. It's a hassle-free solution that empowers brands to drive results effectively.

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Here's a breakdown of how it works

1. Create Your Campaign

• Create your campaign directly on the platform through our campaign creation portal, providing us with the details of your campaign, target audience, and call to action.
• Define the size and quantity of influencers you wish to collaborate with. This step provides you with a comprehensive campaign price, encompassing all associated costs so you don't need to worry about any influencer negotiations or budgets.

2. Review Influencer Applications

• Once your campaign is live, influencers who match your target audience will be notified and will apply to the campaign.
• Review their applications and analytics to decide whether to accept or decline their participation by marking them as a "Yes", "No", or "Maybe" 
• You can select "Yes" for as many influencers as you would like, our team will then work directly with the influencers to confirm the correct # of influencers for your campaign.

3. Review Content Submissions

• After your roster has been finalized, influencers will begin submitting content on the platform.
• You can review their content from your content submissions tab, requesting any edits to be made if they are needed.
• If no edits are needed, you can approve the posts and set posting dates for their content.

4. Influencer Go Live!

• On the selected posting dates, influencers will go live with their content.
• Embold collects analytics that will be visible to you in your campaign dashboard - allowing you to see the results of your campaign.

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That's it! Your campaign is now successfully executed, thanks to the seamless process of Smart Campaigns by Embold.