Brand Awareness campaigns are long-term strategies that require consistent messaging and repetition to reinforce the brand in the minds of your ideal consumers.
The top goals and outcomes of Brand Awareness campaigns include:
Factors to note before you start any Brand Awareness influencer campaign:
Although requiring good qualitative attributes of influencers might seem like a no-brainer for any influencer campaign, it’s especially important for Brand Awareness campaigns because you are effectively giving the influencers the responsibility to convey your brand message to their audience on your behalf.
This is no easy task. Compared to a campaign focused on promoting an event or product for example, brand awareness ranks riskier in the impact it can create. So when it’s time to select influencers for this campaign type, remember that it has high impact potential that can go both ways.
Navigate to the next page to learn about the attributes of the optimal influencer for this campaign type.
To safely and effectively reach your brand awareness goals with an influencer marketing campaign while avoiding the risk of negative impact, we recommend that you find and communicate with influencers who have these attributes:
Bonus points if they have these attributes:
We also recommend that you avoid influencers who have these attributes:
Embold’s disruptive technology and highly effective team of campaign managers can help you avoid any of the above risks and help you find the most suitable influencers for your brand awareness campaign.
The Embold platform technology also allows you to filter through influencer attributes and communicate with them about their content in one place, so you don’t have to worry about any influencers representing your key messaging inaccurately!
Sign up with Embold today so you can sit back and relax while your key messaging is turned into emotionally appealing and engaging content and shared with the exact eyes you want on your brand.