Lead Generation Influencer Campaigns
Gain new leads and creatively drive conversions through authentic influencer content.
About Lead Generation Influencer Campaigns
Lead Generation campaigns help you capture and convert interested prospects into leads by capitalizing on an influencer’s loyal audience who already trust their content and therefore, will trust your brand more than they would through traditional advertising.
The top goals and outcomes of Lead Generation campaigns include:
- Driving audiences to take actions related to business goals
- Capturing and collecting user information and relevant data
- Increasing conversions from interested prospects to paying customers
- Increasing return on investment (ROI)
- Reducing cost per lead
Factors to note before you start any Lead Generation campaign:
In Lead Generation influencer marketing campaigns, the selected influencers play a crucial role in enticing their audiences to take actions that lead them to your landing pages. It’s therefore important to ensure you share the right dedicated pages with influencers, and to ensure that your pages are inviting and optimized for collecting the information you need.
A common technique we’ve found successful when working with Lead Generation campaign clients is creating valuable content, exclusive discounts, or giveaways and other gated incentives to collect as much information as you need to capture and nurture your leads after the campaign. These incentives could be discussed with your influencers and collaborated on to create trust from the influencer’s audiences and avoid overly promotional content that may cause hesitance in the audience.
Navigate to the next page to learn about the attributes of the optimal influencer for this campaign type.
The Ideal Influencer for Lead Generation Campaigns
Creating quality leads through influencers requires a high level of trust between the influencer and their audience. To ensure that your campaign resources are optimized for conversions and quality leads, we recommend finding influencers with these attributes:
- Followers with a high potential to convert into paying customers
- A history of promoting Call to Actions (CTAs) to their audience
- An abundance of links and resources in their profile(s) for their followers to reference
- A high engagement rate with their followers
- An ability to embed your trackable landing pages into their profile(s)
- Creativity and talent in promoting CTAs and driving action
Bonus points if they have these attributes:
- Previous use of your products or services
- An incentive to promote your company that isn’t directly related to compensation
- Technical experience and know-how in collecting user information and an understanding of the goals of lead generation
We also recommend that you avoid influencers who have these attributes:
- Have no experience with CTAs
- Are not motivated, enthusiastic, or confident (confidence is necessary when promoting a Lead Generation campaign)
- Don’t understand the value of your gated assets, if you provide any
Remember that a Lead Generation campaign requires equal amounts of effort from your team to generate valuable resources that incentivize your prospects to become paying customers. Remember too that you are responsible for nurturing your new leads after your big win in capturing them through the influencer!
Embold’s recommendations stem from our experience with running and managing Lead Generation campaigns for various industries and we take pride in helping our clients reach and exceed their Lead Gen goals. We’ve produced some of the lowest Costs per Lead for our clients in Canada, as well as some of the highest ROI’s our clients have seen in their marketing efforts. Through our platform and management teams, you can generate leads in no time and with minimal work and investment.
Sign up for a demo today to see how we can help.
How Embold can help.
Embold’s recommendations stem from our experience with running and managing Lead Generation campaigns for various industries and we take pride in helping our clients reach and exceed their Lead Gen goals. We’ve produced some of the lowest Costs per Lead for our clients in Canada, as well as some of the highest ROI’s our clients have seen in their marketing efforts. Through our platform and management teams, you can generate leads in no time and with minimal work and investment.
Sign up for a demo today to see how we can help.
Launch an influencer strategy with minimal work using Managed Campaigns
The Embold campaign management team will do all of the heavy lifting while keeping you engaged to ensure your campaign is seamlessly launched.
