User Acquisition & Conversion Campaign
Maximize app downloads, registrations, and conversions with cost-effective influencer campaigns.
About User Acquisition & Conversion Influencer Campaigns
Millennials and Gen Z are no longer swayed by mere claims of product excellence. They crave authenticity and relatability, seeking validation from their peers. To effectively market your product to Millennials and Gen Z and acquire new users, you need Millennial and Gen Z influencers to showcase its value and personally recommend it to their attentive audience. Unlike scripted radio or polished television ads, a genuine and specific recommendation carries far more persuasive and conversion power.
User Acquisition & Conversion influencer marketing campaigns strategically guide the audience through the conversion funnel. By leveraging social proof, such as testimonials and user-generated content, these campaigns instill confidence in prospects and are great at significantly increasing the likelihood of conversion through the psychology of familiarity.
The top goals and outcomes of User Acquisition & Conversion campaigns include:
- Acquiring new customers and users by creating a sense of urgency and exclusivity to your product or service
- Increasing sales revenue by increasing app downloads, website registrations, conversion rates and return on investment
- Improving customer lifetime value and average order value
- Optimizing influencer marketing to reduce cost per acquisition
Factors to note before you start any User Acquisition or Conversion campaign:
User Acquisition & Conversion influencer marketing campaigns offer the unique opportunity to track new traffic to your content marketing efforts allowing you to make invaluable insights into customer pain points and desires by analyzing what content they resonate with the most. By aligning your influencer marketing campaign with these insights, you can tailor your messaging to address their needs effectively, maximizing your customer lifetime value.
This means that the campaign doesn’t end with conversion. Rather, you have the responsibility to engage with your new customers post-acquisition. This may involve personalized onboarding, email marketing campaigns, loyalty programs, or other tactics to nurture the user relationship and maximize their lifetime value.
After running hundreds of campaigns for our clients, our team has found that it’s typically highly effective to include incentives for an influencer’s audience, such as exclusive discounts, free trials, or special offers. These create a sense of urgency and provide an extra motivation for users to convert, especially those who are Millennials and Gen Z.
Navigate to the next page to learn about the attributes of the optimal influencer for this campaign type.
The ideal influencer for User Acquisition & Conversion campaigns
In order to find the best suited influencers to reach your user acquisition and conversion goals, we recommend influencers with the following attributes:
- Having an audience of individuals who are most likely to become users or customers
- Having persuasive abilities and skills that can help them emphasize your value proposition
- An ability or experience including clear and compelling calls-to-action in their content
- A talent for personalizing their content to your brand and their audience
- An engaged an active audience with high levels of interaction such as likes, comments, and shares
- Authenticity and credibility
- A natural affinity for your product or service
Bonus points for these attributes:
- Being active on multiple channels (to maximize your visibility and acquisition opportunities)
- Have a creative talent in promoting functions of a product or service
- A willingness to create follow-up content or promotions to encourage users who have shown initial interest but have not yet converted to take the desired action
Finally, we also recommend that you avoid influencers who have these attributes:
- Overly promotional content with little to no creativity
Remember that user acquisition and conversion campaigns are usually not stand-alone campaigns, but rather complementary to other marketing efforts. Their goal is to not just acquire users and customers, but to maximize their lifetime value so you can make the most out of your investments. We understand that marketing can become a hefty task, which is why we offer fully-managed campaigns at Embold, where a team of expert individuals can help you gain the ideal customers and track the progress of your campaigns. We provide everything from our recommended influencers to trackable links for your landing pages. Join us for a demo call and let us take the load!
How Embold can help.
Remember that user acquisition and conversion campaigns are usually not stand-alone campaigns, but rather complementary to other marketing efforts. Their goal is to not just acquire users and customers, but to maximize their lifetime value so you can make the most out of your investments. We understand that marketing can become a hefty task, which is why we offer fully-managed campaigns at Embold, where a team of expert individuals can help you gain the ideal customers and track the progress of your campaigns. We provide everything from our recommended influencers to trackable links for your landing pages. Join us for a demo call and let us take the load!
Launch an influencer strategy with minimal work using Managed Campaigns
The Embold campaign management team will do all of the heavy lifting while keeping you engaged to ensure your campaign is seamlessly launched.
